Summertime calls for open spaces and sandy places. And not just on vacation but in your home and business, too.
Open Spaces – Layout and Atmosphere
Layout design plays a huge role in sales and customer engagement. Most shoppers walk counterclockwise through a space, so arranging a layout that flows with their natural inclination makes for engaged (and lingering) customers. But it’s also important to choose a layout that fits your business. Smartdraw has a few examples to help you design a custom layout.
Our Pipeline Collection is a great way to customize your space for summer from countertop displays to tables and merchandising systems.
Once you’ve got your layout design, create an atmosphere that reflects your business with a splash of summer. VP Development of Scent World Events Jennifer Dublino says, “Your brain reacts to smell before anything else.” So try a new scent, but make sure you do it the right way so you don’t overwhelm the air.
Another way to “summer-fy” the atmosphere is by adding sound. Find or create a playlist with songs of summer for your customers to shop, sing or maybe even dance along to.
Sandy Places – Displays
While you may not want to use literal sand, you can use your favorite summer activities as inspiration to create displays. But before you get your umbrellas and sand buckets, let’s think about placement.
A shopper’s experience begins outside the store doors. Use window space and summer props to highlight your merchandise and draw people in. Once they’re in, keep reeling. Create a focal point on the right side of the entrance, then create smaller displays in a counterclockwise pattern around the store to break up merchandise.
Wondering where to start? Check out our Summer Displays board on Pinterest to get some ideas. Here’s a sneak peek.